Introduction to shares

This guide is designed to introduce basic concepts and processes that you need to be aware of as an investor. As an execution-only stockbroker, we cannot offer you advice about what you should invest in. However, the following will give you more insight into investment terminology which should mean you are better able to make informed investment decisions.

The value of your investments can fall and you may get back less than you invested

Stocktrade is a division of Alliance Trust Savings Limited, which is a subsidiary of Alliance Trust PLC and is registered in Scotland No. SC 98767, registered office, PO Box 164, 8 West Marketgait, Dundee DD1 9YP; is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, firm reference number: 116115. Alliance Trust Savings gives no financial or investment advice. Calls may be recorded for training and security purposes.